While they dominate the courts with athletic brilliance, Coco Gauff and Carlos Alcaraz are also making bold moves off the court—by securing ownership of their names and brands through trademark registration.
Coco Gauff filed to trademark her name and signature slogan “Call Me Coco”—a smart play on personal branding and merchandise.
Carlos Alcaraz, the young Spanish phenom, has registered multiple trademarks around his name, initials, and logo—laying the groundwork for a commercial empire.
This isn’t celebrity vanity—it’s brand strategy. In today’s world, athletes are more than competitors. They are global brands with commercial value in apparel, endorsements, media rights and more.
Without a trademark, that value can easily be exploited or diluted. If you’re building a name, slogan or image that others recognize—whether you’re a tennis star, content creator, entrepreneur, or artist—you need to own it legally.
Coco and Carlos are doing more than winning titles. They’re winning the IP game too. Are you?
